Big news: Toys R Us is reopening the US!
This week, the former toy titan’s owner Tru Kids Brands announced it would be bringing the stores back to the US by the end of the year. Tru Kids and b8ta, the software-powered experiential retailer, have entered into a joint venture to launch a new store experience that will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive, smaller-format spaces.
The first two new Toys R Us stores in the US will open this holiday season, located in The Galleria in Houston, Texas, and in Westfield Garden State Plaza in Paramus, New Jersey.
The new Toys R Us stores will serve as must-visit destinations for kids to learn, play and fall in love with the latest and most popular toys, and for parents to have fun with their children and ignite their own childlike sense of play.
More specifically, the company is switching its focus to smaller stores that will feature interactive toy demonstrations, spaces for special events like birthday parties, new activities every day and open play areas. At 6,500 square feet, the new stores will be roughly one third the size of the former big-box stores.
The stores will be highly interactive with new events and activities every day, from seeing toys displayed out of the box to test before making a purchase, to visiting different brand stations to driving learning through play embracing STEAM, or having fun with Geoffrey the Giraffe in the open play space.
The joint partnership plans to open 10 additional stores in “prime, high-traffic retail markets” within the U.S. throughout 2020. Future store locations are planned to be about 10,000 square feet.
Looking for out-of-the-box fun in Cincinnati? King Arthur’s Court is our city’s very own toy store superstar!
For more information, visit toysrus.com.
Photo credits: toysrus.com.