Local Spotlight: American Sign Museum

We pass by signs every day. They guide us. They inspire us. They’re part of our pop culture and history. The American Sign Museum (ASM) brings all of this together with almost 100 years of signs displayed in a family-friendly experience that informs, delights and entertains.       

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How did the American Sign Museum get started?  

David Dupee, executive director of ASM: The Museum was founded by Tod Swormstedt back in 1999. Coming from a family with a long history in the sign industry, Tod opened the first location in Walnut Hills in 2007. He quickly outgrew the space and the Museum purchased our current building in 2012. The Museum has continued to grow to become the largest public sign museum in the country. 

What’s new at ASM?  

We recently completed a $5.7M campaign that doubled the Museum’s footprint to over 40,000 square feet. Having opened just this past July, the expansion extended the unique Main Street experience and collection while also adding a theater, a 300-person event space and dedicated classroom for K-12 programming. 

What are the top five signs people should look for when they visit?  

With a collection that spans 100 years of sign history, different signs resonate with different people. Whether it’s local signs like Big Boy and Suder Arts or signs from other parts of the country like Howard Johnson, the bright lights of Americana have something for everyone.  

Tell us about Neonworks of Cincinnati.  

Neonworks is the only full-service neon shop within a 100-mile radius. A longtime tenant of the Museum, Neonworks was acquired by the Museum as part of the expansion. In addition to public demonstrations on Saturdays, Neonworks offers corporate team-building workshops. It’s also the place to go for custom neon signs and repairs! 

How can people support ASM? 

Become a member! Host your next event at Cincinnati’s most unique venue! We are so proud to have the largest public sign museum right here in Cincinnati. We are excited to double down on our mission to celebrate the rich history of American signage through education and preservation. This is only possible through your generous support! 

Visitor Information 

A great way to get an in-depth view of the Museum is through the guided tours every Saturday at 12 and 2 p.m., and once on Sunday at 2 p.m. The Museum is open Wednesday-Sunday, 10 a.m. to 4 p.m. Visit the website at americansignmuseum.org. 

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