Camp Advertising Opportunities
Between the months of February to June, there are many opportunities to promote camps and summer programs. Southwest Ohio Parent offers a range of camp advertising packages to help maximize your results.
2024 Summer Camp Advertising
Virtual Camp Fair
Our Virtual Camp Fair runs from February 15 – June 30 and is a great resource for parents to learn about the many camp and summer programs from the safety and comfort of their homes. The Virtual Camp Fair will be a comprehensive guide to serve parents as there have never been more options for summer camps and programs, and features a collection of interviews with local programs answering the questions parents most frequently ask when looking for a summer camp program for their child.
Who will you reach?
Between the print and digital components, the Virtual Summer Camp Fair will reach a wide range of parents in the Southwest Ohio area. With the use of digital ads, we are able to guarantee a minimum of 1,000,000 impressions from our target audience on the digital article. Below is an outline of OUR marketing plan to achieve these results.
- • Five full-page Camp Fair ads in SW Ohio Parent (February – June) — All participating camps will be listed each month starting with the March issue.
- • Camp Fair Ads on weekly eNewsletter (Thursdays)
- • Camp Fair Leaderboard ad on ohParent.com
- • Camp Fair Dedicated eBlast to our subscribers
- • Programmatic advertising targeted to parents with children ages 3-12
- • Google and Facebook targeted ads
- • Multiple boosted social media posts
Print Advertising & Directory Listings
From February to June, SW Ohio Parent will run a camp-themed featured article along with our Summer Camp Directory. Print Ads: Receive a special promotion of Buy 3 Ads, Get the 4th HALF OFF (months of your choice). Pricing/Sizing Options: 1/8 Page: $395/mo; 1/4 Page: $655/mo; 1/2 Page: $1145/mo; Full Page: $1925/mo. Directory Listing: $95/month or $75/month for all 5.
Multi-Advertiser eBlast
Every year, our Multi-Advertiser eBlasts & Article is one of the most popular opportunities we offer. The eBlasts will go out to 18,500 subscribers on February 20, March 19 and April 23. The online article will be updated and boosted on Facebook each month as well. The online article reaches around 2,000 organic views each month from readers googling a phrase like “Cincinnati summer camps” or “Dayton summer camps”. eBlast Example | Article Example Single eBlast: $150 or to do All 3 eBlasts: $375
Special Camp Packages:
*installments billing is available upon request.
PRINT DIRECTORY LISTING ONLY
Cost: $95/month
VIRTUAL CAMP FAIR BOOTH
Cost: $395
SILVER PACKAGE
Cost: $695
GOLD PACKAGE
Package Rate: $1000
PLATINUM PACKAGE (LIMIT 6)
Package Rate: $2500