Camp Advertising Opportunities

Between the months of February to June, there are many opportunities to promote camps and summer programs. Southwest Ohio Parent offers a range of camp advertising packages to help maximize your results.

2024 Summer Camp Advertising

Virtual Camp Fair

Our Virtual Camp Fair runs from February 15 – June 30 and is a great resource for parents to learn about the many camp and summer programs from the safety and comfort of their homes. The Virtual Camp Fair will be a comprehensive guide to serve parents as there have never been more options for summer camps and programs, and features a collection of interviews with local programs answering the questions parents most frequently ask when looking for a summer camp program for their child.

Who will you reach?

Between the print and digital components, the Virtual Summer Camp Fair will reach a wide range of parents in the Southwest Ohio area. With the use of digital ads, we are able to guarantee a minimum of 1,000,000 impressions from our target audience on the digital article. Below is an outline of OUR marketing plan to achieve these results.

  • • Five full-page Camp Fair ads in SW Ohio Parent (February – June) — All participating camps will be listed each month starting with the March issue.
  • • Camp Fair Ads on weekly eNewsletter (Thursdays)
  • • Camp Fair Leaderboard ad on ohParent.com
  • • Camp Fair Dedicated eBlast to our subscribers
  • • Programmatic advertising targeted to parents with children ages 3-12
  • • Google and Facebook targeted ads
  • • Multiple boosted social media posts

Print Advertising & Directory Listings

From February to June, SW Ohio Parent will run a camp-themed featured article along with our Summer Camp Directory.  Print Ads: Receive a special promotion of Buy 3 Ads, Get the 4th HALF OFF (months of your choice). Pricing/Sizing Options: 1/8 Page: $395/mo; 1/4 Page: $655/mo; 1/2 Page: $1145/mo; Full Page: $1925/mo. Directory Listing: $95/month or $75/month for all 5.

Multi-Advertiser eBlast

Every year, our Multi-Advertiser eBlasts & Article is one of the most popular opportunities we offer. The eBlasts will go out to 18,500 subscribers on February 20, March 19 and April 23. The online article will be updated and boosted on Facebook each month as well. The online article reaches around 2,000 organic views each month from readers googling a phrase like “Cincinnati summer camps” or “Dayton summer camps”. eBlast Example | Article Example  Single eBlast: $150 or to do All 3 eBlasts: $375

Special Camp Packages:

The above items are all available a la carte but we have put together some bundled packages for those who would like to include multiple opportunities.

*installments billing is available upon request.

PRINT DIRECTORY LISTING ONLY

  • Camp Guide Listing Southwest Ohio Parent Camp Directory
  • Available in the February- June 2024 Issues

Cost: $95/month

VIRTUAL CAMP FAIR BOOTH

  • Virtual Camp Fair
  • Camp listing in Official Camp Fair Program

Cost: $395

SILVER PACKAGE

  • Virtual Camp Fair
  • Camp listing in Official Camp Fair Program
  • Camp Guide Listing in Southwest Ohio Parent Magazine Camp Directory (Feb-June)

Cost: $695

GOLD PACKAGE

  • Virtual Fair -- All Gold Sponsor participants will be listed at the top of the Virtual Camp Fair and Southwest Ohio Parent Magazine full-page ads in alphabetical order below the Platinum Sponsors
  • 1/4 page ad in the Official Camp Fair Program
  • Camp Guide Listing in Southwest Ohio Parent Camp Directory (Feb-June)
  • Dedicated Boosted Post on Facebook (34,000+ followers)
  • Inclusion in all multi-advertiser eBlasts

Package Rate: $1000

PLATINUM PACKAGE (LIMIT 6)

  • Top position on Virtual Camp Fair page
  • full-page ad in Official Camp Fair Program
  • Camp Guide Listing in Southwest Ohio Parent Magazine Camp Directory (Feb-June)
  • Dedicated Boosted Post on Facebook (34,000+ followers)
  • Exclusive eBlast (18,500 subscribers)
  • Logo included on the Southwest Ohio Parent full-page ads
  • Inclusion in all multi-advertiser eBlasts

Package Rate: $2500

Camp Fair & Camp Advertising Form

Please make sure to read through these options carefully.