Getting kids to understand the value of charitable giving is especially important this time of year. Swedish sweetheart IKEA makes donating to charity easy — and fun — for kids through the latest IKEA’s Good Cause Campaign.
Here’s how it works: for every children’s book and toy purchased at IKEA from now until December 24, the IKEA Foundation will donate $1 to charitable projects around the world that support children’s development and learning, play, sports and more. The IKEA Foundation’s partners in this campaign include Handicap International Federation, Room to Read, Save the Children, Special Olympics, UNICEF and War Child. The programs supported by the campaign focus on children affected by disabilities, the Syrian conflict, unsafe migration and poverty.
The UN Convention on the Rights of the Children states that every child should have the right to play. Sadly not every child enjoys this right. Millions of children are on the move, making them vulnerable to discrimination, violence, abuse and exploitation, according to a play insights document released by IKEA Foundation today. The insights also revealed that children with disabilities are often the most likely to be excluded from play and learning activities, explains Per Heggenes, CEO of IKEA Foundation:
“Many children around the world lack safe spaces to play. War and disasters are forcing more children than ever before to flee their homes and make difficult and dangerous journeys. Many more miss out on the chance to play because of poverty and prejudice. Children suffer the most in a crisis situation, and we are committed to upholding and raising awareness of their rights.”
The IKEA Foundation believes that every child has the right to a safe environment where their development through play is part of their everyday lives. Play sparks creativity and helps children learn and develop!
Lars Petersson, President of IKEA US, says that the new IKEA ‘Let’s Play for Change’ campaign was established to support opportunities for children’s play, especially those in the most vulnerable communities. “In partnership with the IKEA Foundation, Let’s Play for Change has the potential to change the lives of thousands of children around the world,” Petersson states.
This is the biggest IKEA good cause campaign yet – with more products and more partners than ever before. In fact, many of IKEAS’s SAGOSKATT toys are eligible for this program; and between the green dinosaurs, smiley sunshines and pink owls, donating to charity has never been more colorful – or fun!
Join the cause by visiting IKEA West Chester before Dec. 24! IKEA’s Good Cause Campaigns have raised over $142 million for charity since 2003.
